Today the successful
artists generate money via - 60% Tickets, 20% tour merchandise; 10% Publishing; 4%
misc; 2 to 4% Record sales.
Adele is an
exception and her 21 album of 2011 sold 30m. Her managers handle books and
publishing - they are the quarterbacks and the artist is the CEO.
Over
saturation is also a problem according to Adele's manager, 'The Internet
content is everywhere; we're at saturation point which cheapens it. Sometimes
you have to say no! Being a gatekeeper
to these opportunities is key.'
Not doing
nothing but also not standing still either. Once an
artist becomes a product of value, that's where the sales are.
The next
step for music now is the transition from sales to streaming.
