Showing posts with label tour merchandise. Show all posts
Showing posts with label tour merchandise. Show all posts

Thursday 27 November 2014

Music Today 2014

Today the successful artists generate money via - 60% Tickets, 20% tour merchandise; 10% Publishing; 4% misc; 2 to 4% Record sales. 

Adele is an exception and her 21 album of 2011 sold 30m. Her managers handle books and publishing - they are the quarterbacks and the artist is the CEO.

Over saturation is also a problem according to Adele's manager, 'The Internet content is everywhere; we're at saturation point which cheapens it. Sometimes you have to say no!  Being a gatekeeper to these opportunities is key.'

Not doing nothing but also not standing still either. Once an artist becomes a product of value, that's where the sales are.
  
The next step for music now is the transition from sales to streaming.